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Self-Employment: From Dream to Reality! Third Edition

An Interactive Workbook for Starting Your Small Business

Availability: In stock

Format Product Name Price Qty
Self-Employment: From Dream to Reality! Third Edition
ISBN: 978-1-59357-520-5

Pages: 176

Edition: Third

Copyright: 2008 JIST Works

Size: 8.5 x 11

Linda Gilkerson and Theresia Paauwe

Order 20 or more copies of the workbook and receive a free copy of Self-Employment: From Dream to Reality! Instructor's Resources CD-ROM.

Self-employment is on the rise. In fact, the number of self-employed individuals has grown substantially over the past decade. Advances in telecommuting technology and the rise of e-business have given would-be entrepreneurs access to new sales channels and marketing avenues, thus making the dream of self-employment more accessible than ever before.

That makes Self Employment: From Dream to Reality! more timely than ever. This workbook leads you through the planning and start-up process for your own small business. With clear explanations, examples, exercises, and worksheets, you learn if you have what it takes to succeed; how to define and set goals for your dream; how much money you'll need to get started; who your customers are; how to price and market your business; and how to keep records and handle cash flow, taxes, insurance, and legal issues. This book makes intimidating topics like break-even analysis easy for anyone to understand, so you don't have to already be a millionaire to make good on your dreams.

Table of Contents

Chapter 1: The World of Business
Chapter 2: Defining Your Dream
Chapter 3: Financing the Dream
Chapter 4: Set Goals So You Take Action

Author Bio

Linda D. Gilkerson has either owned businesses or worked with dreamers who want to own their own businesses for the past 20 years. She opened and ran two successful retail businesses—a balloon business and a hat store. She met Theresia Paauwe while working for a microenterprise program that was part of a community development corporation. They created Business Matters, a consulting firm to provide training and curriculum to microenterprise programs. They also formed a not-for-profit organization, Neighborhood Self-Employment Initiative, of which Gilkerson was the director for three years. She continues to work with dreamers who want to own businesses in the capacity of manager of franchise development at Wild Birds Unlimited, Inc.

Theresia M. Paauwe is the founder and president of Business Matters Training Resources, Inc. While working in corporate management and managing a number of successful corporate turnarounds, Paauwe owned and operated two home-based microbusinesses. She then entered the field of community economic development, working for an Indianapolis microenterprise program. She worked with struggling entrepreneurs as a business development trainer, technical assistance provider, and loan fund manager. In 1994, she founded Business Matters to provide training materials, training, and consulting services to not-for-profit organizations, state associations, government agencies, educational organizations, and individuals. Paauwe is a published author, curriculum developer, small business columnist for BKMagazine, and public speaker.

For interview requests or questions about Gilkerson or Paauwe, contact Selena Dehne at sdehne@jist.com or (651) 215-7548.