One of the most powerful tools at a job-seeker’s disposal is the career networking website LinkedIn. More than 200 million people have a professional presence on LinkedIn, and that number is growing every day. This program explains how to create an effective LinkedIn profile and use the site to connect with potential employers. Supplemented by tips from hiring managers and social media experts, the video also covers “building a brand,” gaining introductions and developing a network, adding endorsements to a profile, finding unadvertised jobs, and more. This program is recommended as an important update to any career-search curriculum that wants to show why resumes alone are no longer enough.
Segments in the Video
Powerful Tool (00:45)
LinkedIn offers an opportunity to stand out in today's competitive job market. Over 200 million people have professional profiles on LinkedIn. This program will help you set up a profile or enhance your existing profile.
Getting Started with LinkedIn (01:52)
Register and create a profile, essentially an online resume. A social media specialist explains why and how she uses LinkedIn when hiring. The profile should include all the elements of a resume.
Your LinkedIn Storefront (02:23)
The first two things visitors see are your photo and personal headline. Your photo must be current and look professional. Your headline should reflect your career position and aspirations. Learn tips for special situations.
Experience and Use of Keywords (01:58)
List previous employment and use it to showcase accomplishments and skills. Use keywords relevant to the industry or job.
Volunteer Experience and Education (02:05)
If you lack professional experience, include relevant part-time jobs, volunteer work, and extra-curricular activities. In the education section, list degrees, certifications, relevant projects, awards and honors.
Building Your Network (02:01)
More quality connections means more opportunities. You can search for connections in several ways. Personalize your invitations to connect. If you don't know the person, introduce yourself. Send a thank you if they accept.
Quality, Not Quantity (02:31)
Use your existing connections to be introduced to new contacts, but be selective. Your network should reflect your real world connections.
Joining Groups (01:48)
Build your network, by connecting with people with similar interests. You can also follow companies on LinkedIn, giving you access to the latest news, which may include unadvertised job openings.
A LinkedIn recommendation is like a professional reference. Learn tips for asking for a recommendation. The best way to receive a recommendation is to write one for someone else.
Skills and Endorsements (01:22)
The skills and expertise section of LinkedIn allows you to list up to 50 talents relevant to your current job or one you want. Others can endorse your expertise in those skills with one click. Visit their profile and return the favor.
A Completed Profile (00:37)
LinkedIn tracks your completion percentage and gives you tips in raising it. A person with a competed profile is 40 times more likely to be found in searches. Elements of a completed profile are listed. Use them to build your brand.
Connecting With Your Next Job Using LinkedIn (01:36)
LinkedIn will recommend jobs for you. You can also use the job search function. Results can be refined by several factors. LinkedIn shows if you have a direct or indirect connection to jobs listed.
Using LinkedIn to Position Yourself (01:38)
Many job openings are never posted. Having a strong profile will help potential employers find you. Job recruiters routinely search LinkedIn profiles. A strong headline is important, but be careful about indicating that you are looking.
Using LinkedIn as Your Secret Weapon (01:32)
For jobs not posted on LinkedIn, a LinkedIn people search will show you people connected to the company, ranked by degrees of separation from you. Contacting someone you know may allow you to bypass the online application form.
Other LinkedIn Features (02:20)
Status updates are a way to build your brand, showcase your insights and talents and build meaningful connections. But beware of sharing too much information. Use newsfeeds to keep current on industry trends, and share tidbits.
Upgrade Features (01:07)
Paying a monthly or annual fee gives you the ability to send a message to anyone on LinkedIn, as well as enhanced search functions, an unlimited record of who has viewed your profile, and other advantages.
Keep It Current (00:42)
LinkedIn is also available as a mobile app. Your profile should not be static, but a dynamic expression of who you are as a working professional. Monitor and update it regularly, and continue to build your network.
Credits: LinkedIn for Networking and Job Search: Basic and Advanced Techniques (00:52)