Step-by-Step Cover Letters

Available as an e-book at oreilly.com and the iBookstore.

This companion to the groundbreaking Step-By-Step Resumes guide provides readers with a foolproof process for discovering their personal brands and communicating them in cover letters.

Step-By-Step Cover Letters offers an overall framework to help students, job seekers, and career changers easily build outstanding cover letters that will land interviews and score job offers. Professional resume writer and personal branding strategist Evelyn Salvador empowers readers to:

• Write a compelling first paragraph.
• Demonstrate the value they bring.
• Develop and communicate their brand in their letters.
• Summarize their key accomplishments.
• Edit their letters.
• Compel the employer to contact them for interviews.

A CD-ROM packaged with the book is packed with cover letter samples and templates, as well as letter-building worksheets and additional tools.

Step 1: Develop Your Unique Personal Brand
Step 2: Determine the Best Marketing Strategy to Convey Your Brand
Step 3: Write Your Compelling First Paragraph
Step 4: Write an Outlandish, Eye-opening Second Paragraph and Back It Up
Step 5: Convey Your Personal Brand Message in Paragraph Three
Step 6: Summarize Your Key Accomplishments in Paragraph 4
Step 7: Personalize Your Message in Your Fifth Paragraph
Step 8: State Your Call to Action in Your Closing Paragraph
Step 9: Finalize Your Cover Letter
Step 10: Edit Your Cover Letter, Making Every Word Count

Evelyn Salvador is the author of Step-by-Step Resumes and Step-by-Step Cover Letters. She is a Nationally Certified Resume Writer and an Internationally Certified Job and Career Coach. She has more than two decades of experience helping displaced job seekers and working to improve the resume writing industry. She is a member of the Career Masters Institute, National Resume Writers’ Association, and Professional Association of Resume Writers and Career Coaches.

Salvador has presented at various industry conventions and career day events, has been a featured speaker on local radio, has been a featured writer for various trade publications, and has been selected as a resume expert on several websites, including America Online. She is the national forerunner on designer resumes and personal branding, and dozens of industry professionals use the tools in this book to make their work easier and their finished resumes better.

For interview requests or questions about Salvador, contact Selena Dehne at sdehne@jist.com or (651) 215-7548.